Whois Privacy Protection, at times also called Privacy or Whois Privacy Protection, is a service that hides the real contact details of domain registrants on WHOIS lookup sites. Without protection, the personal name, address and email of any domain name owner will be publicly visible. Providing false information during the domain registration procedure or changing the authentic details afterwards will simply not work, as doing such a thing may result in the domain registrant losing their ownership rights. The policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), require that the WHOIS info must be correct and up to date at all times. The Whois Privacy Protection service was introduced by domain name registrars as an answer to the increasing concerns about potential identity fraud. If the protection service is activated, the domain registrar’s contact information will show up instead of the domain name registrant’s upon a WHOIS check. Most domains support the Whois Privacy Protection service, although there are some country-code extensions that don’t.